Researcher and UX designer. A psychologist with 15 years of experience. She has been involved in research since the beginning of her career, and in recent years she has been focused on the areas of UX, CX and Service Design. Co-founder of the Selkie Research Agency. Co-author of the Value Match Canvas tool and approach. Since 2015, he has been co-organizing the World Usability Day Silesia conference. Lecturer at the postgraduate studies at the SWPS University "User Experience Design". Co-author of the reports "Digital transition states. Monitoring of the digital society March-June 2020" and "Remote-first. Society and technology during and after the pandemic".